Brad Stevens got his guy. Stevens and former Utah Jazz small forward and Ryan Gosling lookalike Gordon Hayward have unfinished business from their days together at Butler University, and they intend to finish that business in Boston. The Boston Celtics, in spite of their storied success, have not been a free agent destination for maximum players in their prime at any point in their history, but between acquiring Al Horford last summer and acquiring Hayward this summer, that knock on them no longer exists. It’s also worth noting that white small forwards from Indiana have historically done quite well in Boston, so the future looks bright for the Celtics.
That said, I cannot help but think what it would be like if they had been able to land Kevin Durant along with Horford last year. They went to The Hamptons, they got Tom Brady to sit in on the pitch meeting, but they could not offer what the Golden State Warriors could on the basketball side of things. The guys on the Warriors made financial sacrifices to Steph Curry could get his well deserved payday this summer, and they all wanted to stay in Golden State because they know nothing in their basketball careers will ever be better than what they have right now. The Celtics could not offer that. Durant joined the Warriors when the salary cap spiked, and now the rest of the NBA is paying the price.
In order to sign Hayward, the Celtics had to rescind their offer on Kelly Olynyk, who signed with the Miami Heat, and trade Avery Bradley to the Detroit Pistons for Marcus Morris. Both Olynyk and Bradley were guys the Celtics drafted and developed. Bradley was the last remaining Celtic to be teammates with Ray Allen, Kevin Garnett, and Paul Pierce, and Olynyk went in four years from being the guy that traded up to get in the 2013 NBA Draft when they could have stood pat and taken Giannis Antetokounmpo with their original pick (though to be fair, half the NBA passed on Giannis, and no one knew he would be this good) to a guy who won a Game 7 against the Washington Wizards with the home crowd chanting his name. I understand the business of the NBA, and I realize teams have to make sacrifices to get big name players, but these guys will be missed.
I was a big fan of Bradley’s defense. He arrived in Boston the same summer Tony Allen left for Memphis, and while Allen was one of the NBA’s best defenders during his years with the Grizz, Bradley soon became a player of that caliber. Also, Bradley wore #0, which has been a number associated with fan favorites like Walter McCarty and Leon Powe as long as I’ve been following the Celtics, so he had that going for him.
I was personally hoping Bradley would be on the team when the Celtics make it back to the Finals, as he was drafted days after their last trip to the Finals in 2010, and because there are usually holdovers between great Celtics eras. John Havlicek and Don Nelson won titles with both Bill Russell and Dave Cowens, and Cowens was still on the team when Larry Bird arrived. There was supposed to be a youth movement to revitalize the Celtics as Bird, McHale, and Parish got older led by Len Bias and Reggie Lewis, and that tragically never happened. In theory, Bias and Lewis could have still been on the team when Antoine Walker and Paul Pierce arrived.
When the Celtics traded Rajon Rondo in 2014, Bradley became the longest tenured Celtic, and that was super weird to me because he’s six months younger than I am, and he was still in high school when the Celtics won the title in 2008. With Bradley gone, the longest tenured Celtic is Marcus Smart, who was drafted by the Celtics a solid year after I started this blog. Time is a cruel thing.
I didn’t get into writing about basketball to get headaches trying to make sense of the NBA salary cap, but that is where we are now. The trend had been that the salary cap usually goes up from one year to the next, but with new media deals kicking in, it went way up last year. It was expected to go up slightly or remain stagnant, but the Warriors carved through the West and the Cleveland Cavaliers carved through the East so efficiently, that there were much fewer playoff games, much fewer revenue opportunities this spring, than expected, and the cap actually went down. The Warriors and Cavs were so dominant that their dominance made it tangibly more difficult for the rest of the NBA to catch up to them.
The Bradley trade was a financial move more than a basketball move. To make room to sign Hayward, the Celtics were going to have to move Bradley, or Jae Crowder, or Marcus Smart. While Bradley, when healthy, is the most consistent player of the three, he is also has the most NBA service time of the three, has one year left on his deal, and he is going to get a lot of money if Detroit lets him get to free agency next summer. I thought Crowder was the odd man out, as he plays the same position as Hayward, and was clearly upset when Celtics fans were cheering Hayward when the Jazz came to Boston last season.
Of course, the Celtics are in a much better position to deal with the reality of the salary cap than a lot of teams. They don’t have to worry about their best player leaving town because he (justifiably) hates the owner like the Cavaliers. They are not located in the loaded Western Conference, where nearly every other high-profile free agent signed, and where Jimmy Butler and Paul George landed in trades. They did not spend years building methodically through the draft only to make the playoffs one time, get swept by the Warriors, and lose their best player to free agency like the Jazz. As happy as I am that the Celtics landed Hayward, I cannot help but feel for Jazz fans in all this. I would have been okay with Hayward staying in Utah. I was really just hoping he wouldn’t end up in Miami like LeBron James and Chris Bosh did in 2010.
The Celtics can compete now with Hayward, Horford, and Isaiah Thomas, but the key to advancing beyond the Eastern Conference Finals in the future was not going to be Avery Bradley or Kelly Olynyk or Jae Crowder. 2016 #3 overall pick Jaylen Brown and 2017 #3 overall pick Jayson Tatum are the future, and if Tatum’s Summer League performance so far is any indication, the future is bright.
This week, after losing the first two games of the Eastern Conference Finals to the Cleveland Cavaliers, and with neither of the two games at TD Garden being at all competitive, the Boston Celtics announced that their start point guard, Isaiah Thomas, was out for the season. Then, the Celtics won Game 3 in Cleveland, and without their best player. Naturally, the narrative of “are the Celtics better off without Isaiah?” swirled around the Boston Sports Media for days. It was maybe the dumbest take, but also quite possibly the most predictable take ever.
I get how we got here. This is Boston. There are two radio stations and two TV stations devoted to the local sports teams, and the Celtics are the only one of the four currently in the playoffs. In addition to being a primary talking point for hosts and callers alike on WEEI and The Sports Hub alike, you have writers at The Boston Globe and The Boston Herald, national outlets with Boston roots like Barstool Sports and The Ringer, and probably hundreds of aspiring and trying millennials like me all trying to be read and be heard. On some level, the “better off without” opinion had legs, not because it was valid, not because anyone really believed it, but because the infrastructure of the Boston Sports Media needed it to happen. There were too many hours in the day for no one to say it, so people couldn’t stop saying it.
This is also the market that produced Bill Simmons, author of The Ewing Theory, which attempts to explain the phenomenon where a team loses their superstar who has never won a title, and the complementary pieces surrounding that star step up in their absence, and the team outperforms expectations. It was a theory Simmons first developed with a friend when Patrick Ewing was in college, and they noticed his Georgetown teammates seemed to play better when he was on the bench in foul trouble, and the theory was tested at the professional level when Ewing got hurt in the 1999 NBA Playoffs, and without him, his New York Knicks reached the NBA Finals as the #8 seed in the Eastern Conference. The ultimate Ewing Theory case is that of Drew Bledsoe, whom Simmons mentioned as a possible Ewing Theory candidate in a 2001 column, months before the Patriots’ franchise quarterback was wrecked by Mo Lewis, replaced by a second year QB out of Michigan named Tom Brady, and so began the Pats’ transformation to downtrodden perennial punchline to the model franchise in North American professional sports.
Of course the very existence of the theory causes people to anticipate a case before anything actually happens. The most prominent example of that was also Boston-centric, when Rajon Rondo got hurt in 2013, and the Celtics rallied around the loss and made the playoffs anyway, and it inspired Simmons’ “Ewing Theory Revisited” column. But as fun as a theory like is to think about, the reality is always much more nuanced, a huge reason I have become disillusioned with the sports media culture I am simultaneously trying to break into. Not everything is a hot take, and trying to find the hot take in every story only lowers the common denominator, and brings everybody down. Yes, the Knicks advanced farther in a lower seed after Ewing got hurt, but the 1999 NBA season was strange, compressed, and shortened by a lockout. The Knicks were probably a better team than they were in the regular season, and could have made noise in the power vacuum that was the East after the dismantling of the Chicago Bulls, who had dominated the conference for the bulk of the 1990s. Also, there is no way the Knicks were better off in the Finals without Patrick Ewing, going up against a San Antonio Spurs team that had both Tim Duncan and David Robinson.
Obviously, the Celtics are not better off without Isaiah. The guy was awesome for them this season, was the biggest reason (aside from Toronto’s injuries and Cleveland’s indifference to regular season results) that the Celtics finished atop the East after 82 games, and there is no way they get past the Washington Wizards in the second round (let alone Chicago in the first) without him. The Celtics were on the road, forced to play a different lineup, and caught LeBron James on a rare off night. That’s all it was. One game where the depleted Celtics held LeBron to 11 points and still needed needed a last-second three by Avery Bradley to win. That should not and does not wipe away all the great work Isaiah Thomas did for the Celtics this year.
As idiotic as the narrative was this week, it does serve as a cynical preview for the way things will likely go in Boston with Isaiah Thomas going forward. It took one win on the road in a series the Celtics were never going to win for fans and media to turn on the most beloved player the Celtics have had since Larry Bird. What is going to happen when the Celtics draft another point guard? They have the top pick in the 2017 Draft, and the consensus top two prospects, Markelle Fultz of Washington and Lonzo Ball of UCLA, are both point guards? What happens if they sign Utah Jazz All-Star small forward Gordon Hayward to a max contract this summer? As great as Isaiah has been for the Celtics, next summer, he will be a free agent, and will the Celtics be willing to make a 29 year old point guard who is under six feet and is already showing wear and tear from the beating one takes as a short guy in a big guy’s league one of the highest paid players in the NBA? I have a feeling this will not end well.
It may be a different sport with very different roster sizes and pay structures, but I have a feeling the way the New England Patriots have handled cornerback and Super Bowl hero Malcolm Butler this offseason as something of a precursor to what could happen with IT and the Celtics. Butler became an instant household name when he made The Interception of the Century in the end zone against the Seattle Seahawks in Super Bowl XLIX. Last offseason, the most important players on New England’s defense were Chandler Jones, Jamie Collins, Dont’a Hightower, and Butler, and all were set to be free agents at some level this offseason, and the team needed to address that. Jones was traded to the Arizona Cardinals last spring, Collins was traded to the Cleveland Browns in the middle of the season. Hightower signed an extension with the Patriots after the Super Bowl, but Butler’s future remains murky. First it seemed like Butler, a restricted free agent, would get traded to the New Orleans Saints, but the trade never happened. To further complicate things, the Patriots paid big money to free agent corner Stephon Gilmore without ever playing a down for New England, while Butler had established himself as one of the NFL’s best with the Pats, playing a key role on a team that has won two of the last three Super Bowls, but the Patriots hold all the cards, and they may very well make Malcolm wait for the big payday many fans and media members alike feel like he has already earned.
This is a similar situation to Isaiah with the Celtics. Thomas has been the good soldier, and consistently Boston’s best player since he arrived here on a very affordable contract (he is still playing on the four-year, $27 million deal he signed with the Phoenix Suns in 2014), while the team went out and paid Al Horford, tried to pay Kevin Durant, and may very well pay Gordon Hayward, all while being very deep at the point guard and possibly using yet another lottery pick on yet another point guard at next month’s draft. Isaiah made the Celtics respectable after the Nee Big Three left town, and just as he is playing his best basketball, the Celtics may already be figuring out his succession plan.
Both Thomas and Butler had to scratch and claw to become the players they became. While Thomas was the last pick of the 2011 NBA Draft, Butler went undrafted coming out of West Alabama. But Bill Belichick saw something in him, coached him up to be ready for the most pivotal moment of the most important game of the season, and was confident enough in his own coaching and Butler’s development to let Darrelle Revis and Brandon Browner walk in free agency, confident that the Patriots’ secondary would be just fine. As much of a success story as Butler has been, Bill Belichick is confident in his ability to find the next Malcolm Butler if things between the player and the team go south, and Danny Ainge, like Belichick, is someone always thinking steps ahead.
Bill Belichick and Danny Ainge could not, as two professional sports executives who have been in Boston over a decade, carry themselves any more differently. Belichick is the gruff, ratty sweatshirt clad football coach who seems to go out of his way to be as terse with the media as possible, while Ainge is the clean-cut former NBA guard and MLB third baseman who regularly gets interviewed on the radio during the season. Ainge plays nice, but at his core, he’s a cold, calculating genius not unlike Belichick. Even when he’s tweeting praises of Isaiah, I have a hard time believing he isn’t weighing options should Isaiah not be in the Celtics’ long-term plans. Ainge built a team whose season lasted longer than any team other than the two teams everyone knew would be in the Finals the minute Durant announced he was going to Golden State last July, he did not have to give anything up at the trade deadline either of the last two years to get that far, and he has the ability to add a potentially franchise-altering player at the top of the draft. Like Belichick with Butler, Danny Ainge holds all the cards.
This turn of events says more about the over-reactionary nature of Boston Sports Media than it does about the future about the Celtics, but as predictable as it all was, it sheds some light on the things to come.
He’s back. Rajon Rondo played in his first NBA game in about a year on Friday in the Boston Celtics’ home loss to their age old nemesis, Los Angeles Lakers. Before the game Rondo was announced as the team captain, just the fifteenth in franchise history and taking over after Paul Pierce, who had been at least co-captain since 2000, was traded to the Brooklyn Nets in June of 2013. With this great responsibility will come great expectations. The list of Celtics captains includes Hall of Famers Bob Cousy, Bill Russell, John Havlicek, Dave Cowens, Larry Bird, Robert Parish, and Dominique Wilkins (though The Human Highlight Film only played one season in Boston and is in the Hall mostly for what he did as a member of the Atlanta Hawks), as well as a future Hall of Famer and the most popular Celtic since I’ve been following the basketball in Pierce. Rondo has some big shoes to fill, a lot of people to prove wrong, and a legacy of winning to uphold.
I would imagine that naming him captain takes him off the trade block, but the last two Celtics captains, Pierce and Antoine Walker both had their Celtics tenures end by getting traded (in fact, Walker was traded away twice). This shows that the Celtics are committed to building around Rondo, but it’s up to Rondo to be a foundation worth building around. Rondo’s strength as a player is his ability to get the ball to the open man, and make the guys around him better if he has his head in the game. With Pierce and Kevin Garnett down in Brooklyn, Rondo is the longest tenured Celtic and the last holdover from the 2008 team that took the basketball world by storm and beat the Lakers in six games to clinch the franchises 17th championship banner. His intensity can rub people the wrong way, including former Celtics head coach Doc Rivers and veteran superstar teammates like Ray Allen (and Pierce and KG to a lesser extent). By all accounts, he has bought into Brad Stevens’ system and admires his cerebral young coach. Perhaps they are a perfect match. Perhaps they “get” each other in a way that can transform Rondo from the guy I wanted out of town last year before he hurt his knee to the kind of guy who can lead a championship team. Stranger things have happened. Kobe Bryant is every but as abrasive as Rondo, but he’s also the kind of guy who will stand by his teammates as long as they’re giving it an honest effort, and he has five championship rings and two Finals MVPs to show for it. Kobe even offered up the comparison to himself when asked about Rondo having to weather a franchise rebuild. I’ve been hard on Rondo in the past, but the Celtics owe it to him and they owe it to Stevens to give their collaboration a chance.
Rondo only played 19 minutes and 25 seconds in his return to NBA action, but his presence was felt. He finished the game with eight points and four assists as he tried to shake the rust off. The other bright spot of the night for the Celtics was rookie center Kelly Olynyk. The 22 year old 13th overall pic scored a career high 25 points to go along with 8 assists in the game, and played 32 minutes and 49 seconds. I would love to see Rondo’s presence help Olynyk grow as a player and help him reach his full potential. It would be a great step in the right direction if Rondo develops chemistry with Olynyk, Sullinger, and Bradley, and Phil Pressey becomes a solid point guard off the bench.
Rondo’s presence is not enough to make the C’s a championship contender this season, and might not even be enough to make them a playoff team, either. That isn’t necessarily a bad thing, though. The Celtics currently find themselves out of the playoff picture heading into the deepest NBA Draft in a decade. There’s Joel Embiid and Andrew Wiggins at Kansas (Paul Pierce’s alma mater), Jabari Parker at Duke, Julius Randle at Kentucky (Rajon Rondo’s alma mater), and the list goes on. The Celtics have a chance to add one of these blue chip prospects to a young core that is learning from one of the best teaching coaches in the business. Danny Ainge has plenty of options for making moves. Former Butler Bulldog Gordon Hayward is set to become a restricted free agent this summer, and reuniting with his old college coach seems appealing to all parties involved. The point is that the Celtics are well on their way to the future, and the next great Celtics team could arrive sooner than we thought when the C’s came up short against the New York Knicks last April. At least for now, Rondo is the man at the helm, and he and Coach Stevens are ready to steer this storied green ship.